We all Fall in Love 😍

Hay loo... (Hello)

I watched a lot of movies growing up. Like a lot.

Maybe more than the average nigerian can boast of, and after seeing a lot of foolish love stories in movies, eventually I asked my Elder sister

"Is it that when people are in Love, they stop thinking well?"

My wise elder sister did not try to sugarcoat the thing sef. She told me plainly

"Yes oo, my brother"

Now, I don't mean to shake any tables, but we are emotional beings, and it happens to all of us.

We fall in Love 😍

Back to Business please.

Back in 2021, I watched a YouTube Ted talk by David JP Philips on the Science of Storytelling in Business. He talked about this because of how our emotions influence our decisions more than our reasoning.

I know we all like to think that we are rational people who think through everything we do, but the truth has been proven time and time again that whenever emotions and logic fight...

Emotions Win EVERY time.

That girl that does not have enough money for her house rent will buy a wig of 300k not because she needs it, but there's an emotional need to show off.

It happens to all of us, but in different ways. The real reason we do things are mostly emotional.

The reason you read through the night for an exam is because of the FEAR of failing, and the shame.

The reason your Dad works so hard everyday at a job he may not like is because of the LOVE and responsibility he feels to His family.

It is the reason why a final year student can carry her school fees to help her boyfriend.

Love conquers all innit?

Well, how does this work in business?

1. Use Stories

There are many things that happen when we listen to a story that is well designed - we become more attentive, more creative, more empathetic, and easier to be influenced, more humane.

Using stories will allow your customers love you more, and be more receptive to you.

2. Don't appeal to people's sense of reasoning (E no dey work)

Instead Attack or focus on the emotional reasons they may want your products when making an offer to them.

In your offers, content etc, incorporate stories and also appeal to the emotional side of people

Pheeewh. I think this was a beautiful piece.

Hope it will help you make millions.

My New Ebook on Online Marketing will surely help you make those Millions.

So, what I have done for you is that I have written an Ebook on Online marketing, how it works, and how you can apply it to your business to make profits. It is a must have for every entrepreneur.

You can get your copy by clicking below.

Get a copy here by clicking here.